Animators Shynola have directed the first promo for Radiohead's new album Amnesiac. The promo, which lasts five minutes, is for the first single release, Pyramid Song.
Its story is based on lead singer Thom Yorke's dreams, and revolves around a man swimming in the sea. The man dives from what we discover to be the top of a tall building. At the bottom of the sea, drowned, is a lost city. The man swims through the wreckage of the city until he gets to a house, presumably his own. He goes in, sits in his favourite chair, and waits for his breath to run out.
"Thom Yorke sent us a very disjointed couple of paragraphs about a dream he'd had about lights in the sky and a load of survivors floating in an aircraft carrier after an unhnown disaster or event and we took our inspiration from that," explains Shynola's Jason Groves. "lt was quite evocative, and it sort of set the mood for the whole promo." The promo was commissioned by Dilly Gent.