[On the online experiment]
Thom: "For me personally, it was a way of letting everybody judge for themselves, how they felt about it before another rather dull….it felt in parallel with when we first sort of got back together basically after having a break. And I was talking about how I'd no longer felt I wanted to be answerable to the Radiohead thing at all, and it's not that I wanted to spilt with the band, I wanted to carry on working with the band but I didn't want everything to be looked at in this way, the way the things are looked at. It's completely precious, you know, and it's denying saying your work is good. I am actually proud of it, that's not kind of what I mean, it’s just the sort of nonsense element of it, the sort of umm…I guess just the machinery, you know, making old school promotional machinery which in the context of the music we like and what were into, it just increasing doesn’t make any sense. It feels wrong, I'm sure it feels wrong to lots of people and suddenly you're given the opportunity to side-step it as best you can, I mean who wouldn't take it."