Main Index >> Media Index >> In Rainbows Media | USA Media | 2007 Interviews
[On the online experiment]

Thom: "For me personally, it was a way of letting everybody judge for themselves, how they felt about it before another rather dull….it felt in parallel with when we first sort of got back together basically after having a break. And I was talking about how I'd no longer felt I wanted to be answerable to the Radiohead thing at all, and it's not that I wanted to spilt with the band, I wanted to carry on working with the band but I didn't want everything to be looked at in this way, the way the things are looked at. It's completely precious, you know, and it's denying saying your work is good. I am actually proud of it, that's not kind of what I mean, it’s just the sort of nonsense element of it, the sort of umm…I guess just the machinery, you know, making old school promotional machinery which in the context of the music we like and what were into, it just increasing doesn’t make any sense. It feels wrong, I'm sure it feels wrong to lots of people and suddenly you're given the opportunity to side-step it as best you can, I mean who wouldn't take it."
[On shuffling music]

Thom: "Personally speaking, I think the reason that people chose to shuffle their iTunes, is because it’s like a substitution for radio. That downloading loads of stuff and hoping that this mythically DJ that doesn't exist is gonna provide for them, which 90% of the time he isn't doing, you know, occasionally you'll get a couple of tunes that go together and you like 'Woohoo!'. But most of the time it's just, you know, my missus absolutely can't stand when I shuffle music in the house, it drives her absolutely crazy, but she's right, she's absolutely right."